Brand Marketing
Mary has guided product, division and corporate brand strategy and
executed hundreds of single-channel and integrated multi-channel
campaigns within brand standards. Here are some examples of her brand
marketing experience:
______________________________________________________________________
To learn more about Mary's background, skills and experiences, download
her resume or go to her professional profile.
To contact Mary about career opportunities or other topics, email her or
go to the contact page.
Mary has guided product, division and corporate brand strategy and
executed hundreds of single-channel and integrated multi-channel
campaigns within brand standards. Here are some examples of her brand
marketing experience:
- Performed market research that revealed how clients perceived
the PENSCO Trust Company brand and caused PENSCO to make
significant changes to its value proposition delivery.
- Delivered a corporate website featuring all-new content, design,
technology and search optimization for Advent Software. Following
the launch, traffic increased 84%, repeat visitors grew by over 250%
and sales lead quantity and quality improved. It now produces
over 70% of the revenue from all marketing programs.
- Launched a targeted public relations strategy for Advent Software
that consistently produced more coverage than competitors and
cost 80% less than buying comparable space through advertising.
- Created and implemented a print and online advertising strategy
for Advent Software that generated buzz around specific product
launches and produced a consistent flow of inbound sales inquiries
year-round.
- Designed and produced a print advertising and store merchandising
campaign for Chevron to launch its new Commercial Card
telephone application. Results were much stronger than
expected, causing Chevron to revise upward acquisition goals for
the year.
______________________________________________________________________
To learn more about Mary's background, skills and experiences, download
her resume or go to her professional profile.
To contact Mary about career opportunities or other topics, email her or
go to the contact page.
| "Mary...joined Advent at a time when the marketing department needed a respected and dedicated professional to turn it around. Mary proved her value by assessing the situation right away and then by working hard to make an immediate impact. She is focused, driven and works closely with her entire team to drive her department to success." Jill Loeffler Marketing Manager, Advent Software June 7, 2007 |
| Copyright 2010 Mary S. Hunt. All rights reserved. Web Hosting by Yahoo! |
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| Mary S. Hunt Accountable Sales & Marketing | Profitable Growth |