| "Mary built the corporate marketing team in to a strength, particularly in the areas of promotion, client communication, events and corporate website performance." Dan Nye Executive Vice President & General Manager, Advent Software June 8, 2007 |
Demand Generation
Mary's greatest strength is her ability to profitably generate demand from
clients and prospective clients. She does this by delivering the right
combination of marketing strategy and execution, and also by energizing
key business partners to maximize demand generation from all sources.
Below are just a few examples of her demand generation accomplishments:
______________________________________________________________________
To learn more about Mary's background, skills and experiences, download
her resume or go to her professional profile.
To contact Mary about career opportunities or other topics, email her or
go to the contact page.
Mary's greatest strength is her ability to profitably generate demand from
clients and prospective clients. She does this by delivering the right
combination of marketing strategy and execution, and also by energizing
key business partners to maximize demand generation from all sources.
Below are just a few examples of her demand generation accomplishments:
- Initiated $4 million in annual revenue for Advent Software by
generating sales leads, largely from digital sources (e.g. web, email
and web-seminars).
- Attracted $1.6 billion in assets to Charles Schwab by acquiring new
clients directly via email and enabling retail sales force to upsell
existing clients at local marketing events.
- Brought in over $1 billion in long-term natural gas contracts by
differentiating the Chevron's brand from key competitors,
delivering a brand campaign and personally converting interest
generated by this campaign to closed sales.
- Grew Wells Fargo small business credit client base by 8.5% by
creating an alliance partner program, improving existing marketing
operations with a/b testing, and launching an online application.
- Increased Chevron's commercial/fleet card revenues by $57 million,
by expanding and improving existing marketing operations,
launching the industry's first phone application, and re-energizing
the dealer network about this product.
______________________________________________________________________
To learn more about Mary's background, skills and experiences, download
her resume or go to her professional profile.
To contact Mary about career opportunities or other topics, email her or
go to the contact page.
| Copyright 2010 Mary S. Hunt. All rights reserved. Web Hosting by Yahoo! |
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| Mary S. Hunt Accountable Sales & Marketing | Profitable Growth |