Marketing Strategy
Mary has deep experience in creating both single-channel and fully
integrated multi-channel marketing strategies that align with sales
strategies. She has successfully introduced strategies to tap into at least
one new channel at each of her last four employers. Some examples of
her strategic accomplishments follow:
______________________________________________________________________
To learn more about Mary's background, skills and experiences, download
her resume or go to her professional profile.
To contact Mary about career opportunities or other topics, email her or
go to the contact page.
Mary has deep experience in creating both single-channel and fully
integrated multi-channel marketing strategies that align with sales
strategies. She has successfully introduced strategies to tap into at least
one new channel at each of her last four employers. Some examples of
her strategic accomplishments follow:
- Performed market sizing and segmentation analyses that informed
PENSCO Trust Company's out-of-footprint growth strategy.
- Introduced a multi-channel integrated marketing strategy into
Advent Software's product launches, increasing the 'buzz' around
each of the 10 products she launched.
- Developed Charles Schwab's first comprehensive retail client events
strategy for the field sales force, producing $1.2 billion in new
assets during the first year.
- Created Charles Schwab's first retail client email acquisition
strategy, generating $400 million in new assets during the first year.
- Conceived Wells Fargo's strategy for growth of the small business
credit portfolio through alliance partner acquisition marketing,
producing an above-goal 1.5% increase in the client base.
- Invented Chevron's strategy for growth of the commercial/fleet
card business through direct and local marketing, delivering $1.1
million in additional profits that year.
______________________________________________________________________
To learn more about Mary's background, skills and experiences, download
her resume or go to her professional profile.
To contact Mary about career opportunities or other topics, email her or
go to the contact page.
| "Mary is a very insightful marketer with a keen ability to balance tactical and strategic priorities." Bruno Sarda Director, eBusiness, Charles Schwab June 14, 2007 |
| Copyright 2010 Mary S. Hunt. All rights reserved. Web Hosting by Yahoo! |
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| Mary S. Hunt Accountable Sales & Marketing | Profitable Growth |