Product Marketing
Mary has managed four existing and one new credit product, for two firms
in different industries. She has also owned the process for launching
enterprise software products that were managed by others. Her
accomplishments in product marketing include the following:
______________________________________________________________________
To learn more about Mary's background, skills and experiences, download
her resume or go to her professional profile.
To contact Mary about career opportunities or other topics, email her or
go to the contact page.
Mary has managed four existing and one new credit product, for two firms
in different industries. She has also owned the process for launching
enterprise software products that were managed by others. Her
accomplishments in product marketing include the following:
- Increased number of accounts in Chevron commercial/fleet card
portfolio by 17%, revenues by $57 million and profits by $1.1 million,
by increasing acquisition while holding attrition and collections flat.
- Grew Wells Fargo's small business credit portfolio by 7% by
leveraging a/b testing in direct mail and telemarketing and applying
statistical methods to optimize acquisition marketing results.
- Developed and launched the industry's first secured business card
product for Wells Fargo, delivering higher credit quality and fewer
fraudulent applications than expected.
- Launched 10 new enterprise software products and 1 new service
to Advent Software's market and employees, using a proprietary
product launch methodology developed by her team, and
implemented by a company-wide cross-functional team.
______________________________________________________________________
To learn more about Mary's background, skills and experiences, download
her resume or go to her professional profile.
To contact Mary about career opportunities or other topics, email her or
go to the contact page.
| "Mary...is smart, strategic, highly knowledgeable, inclusive and empowering of others." Dale Shintani Senior Vice President, Wells Fargo July 3, 2009 |
| Copyright 2010 Mary S. Hunt. All rights reserved. Web Hosting by Yahoo! |
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| Mary S. Hunt Accountable Sales & Marketing | Profitable Growth |